This is an excellent question because “little things” can be added to a “to do” list. When you have a short period of time to do something specific for marketing your book, pluck an item off that list and do it.
1. Ensure that you have a professional email rather than using aol or gmail or the like for your book marketing emails.
While the blog post I wrote “What Does Your Email Say About Your Business” is targeted at business owners, the same advice is also relevant for book authors who are treating their books as a business. (Read the post at http://budurl.com/profemail)
(And if you are doing book marketing for your book, we can assume you are treating your books as a business.)
2. Participate occasionally on author forums or other author-related websites.
If you are reading this blog post, leave a comment about something connected to the post. And at the end of the post you can include your name and the URL of your author website. (Use the http:// because there are sites such as LinkedIn that only make a link hot if the http:// is included.)
The thing about leaving insightful comments is that you never know who else will read these. Perhaps it is someone who clicks on your book link and then decides to buy your book.
3. Whenever you can, clarify what your book is about – is it fiction or nonfiction?
When referring to my novel MRS. LIEUTENANT in a blog post comment, for example, I’ll often put “my novel MRS. LIEUTENANT.” Or for my nonfiction book SEASONS FOR CELEBRATION. I’ll write “the Jewish holiday book SEASONS FOR CELEBRATION.”
Although it would be nice if everyone wanted to read our books, the truth is that we are really appealing to those people who like to read the types of books we write. By clarifying whether you are referring to a nonfiction or fiction book, you are making it easy for people who would like to read such a book to know this book is for them.
4. Make samples of your book available where appropriate.
On your website or elsewhere, if you can provide a sample chapter, do so. You want to encourage people to read your books, and an interesting free sample may do this.
This is why, for example, having your book as a Kindle ebook can be valuable – Amazon offers a sample of the ebook. (Tip: Especially for nonfiction books -- put your author bio at the beginning of the ebook rather than the end of the ebook so that the bio is included in the sample.)
5. Be on the lookout for new author opportunities wherever you may find them.
I just signed up for a new site – http:www.indiewritenet.com – and while it is too early to tell whether this will be a good investment of my time, I believe in the saying “nothing ventured, nothing gained.” I signed up for free to see what the possibilities are on this site.
Why? Because, again, you never know who you will “meet” on these sites.
In conclusion, what other “little things” do you recommend authors do to advance their book marketing?
Let’s share our best tips with each other.
© 2012 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com, which is now WBENC certified.
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Check out Phyllis’ books and other projects at www.PhyllisZimblerMiller.com