You’re the opposite of nuts – you’re very sane.
Nowadays we have way too much to keep up with. I know our modern tools – smartphones, fast Internet access at home, etc. – are suppose to give us more time.; But the truth is that we are so wired into various info conduits that we have less time.
Why, then, would you want to put extra time stress on yourself and your fans to write/read yet another newsletter or ezine (online newsletter)?
Personally I end up printing out ezines to which I’ve subscribed because I don’t have time to read these when they appear in my email inbox. Then (with a couple of exceptions) I often don’t get around to reading the ezines.
This is why I like blog posts so much better than ezines. Well-written blog posts with short paragraphs and lots of white space are much easier to read than committing to reading an entire newsletter or ezine.
Instead of writing a newsletter you can use email marketing to stay top of mind with your fans without giving them more than a few paragraphs of text to read in an email.
For example, if you sign up for my new company report “5 Tips for Staying Top of Mind With Your Target Markets” at www.millermosaicllc.com/los-angeles-social-media-consultant – you will afterwards usually receive one email message from me a week. You can quickly scan the email to see if the info is of interest to you. (And you can always opt out of receiving more emails from me.)
This use of email marketing serves the same purpose as a newsletter – staying top of mind with your target audience and providing worthwhile information to that audience – but makes it much easier for you (let alone your fans).
Q. As a follow-up question, I'm still not sure how readers find the time to read all the blogs they should be reading. How do you schedule important blogs into a daily routine?
First of all, let’s define “should be reading.” There’s no requirement to read blog posts, although we can agree that there’s a lot of good info to be learned from some blog posts.
Here’s my own method for dealing with the overabundance of great blog post info:
I print out the blog posts that look most relevant for what I want to learn. Then I carry some of the printouts around in a bag on errands. When I have a few minutes down time (NOT while driving), I can usually read at least one post.
The rest of the printed-out blog posts I save for weekend reading. And, yes, some posts I’ve printed out never get read. But on the other hand I’ve discovered some important info I needed to know when going through my “to be read” blog post pile.
It’s also a matter of being able to categorize – what I’d like to read and what I will “allow” myself to read. I do this six days a week with my Wall Street Journal print subscription. I could easily lose myself to hours a day reading the articles.
Instead I mentally set up a kind of internal clock – and when I’ve used up my allotted minutes, I put the paper down. This, of course, forces me to prioritize which articles are most important to me – and not what other people think are most important.
In conclusion, it’s the beginning of a new year. Let’s all resolve to stress less about what we “should” do and focus more on what we realistically “can” do and still keep our sanity.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) coach clients on how to effectively use the power of social media to attract their targeted audiences.
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