Friday, June 4, 2010

ASK PZM - JUNE

Q: Where can I learn more about online marketing to promote my book?

One of the most wonderful things about Internet marketing is that “best practices” for marketers is to give away valuable free information to help you know, like and trust them before you spend any money.

When I first began learning how to use Internet marketing to promote my novel “Mrs. Lieutenant” I signed up for many free reports, free teleseminars, and free ezines (electronic newsletters). I found links to this free information on Twitter and other places.

Gradually I winnowed out who I followed and whose products I actually bought. Yet I continue to this day to read as many blog posts, reports, white papers, etc. as I can because Internet marketing is always changing.

Here are some links to valuable free information:

1. Publicity Hound” Joan Stewart’s weekly ezine – sign up at www.publicityhound.com

2. Book marketer Tony Eldridge’s video marketing tips – sign up at http://www.marketingtipsforauthors.com/videotips.html

3. Book author/marketer Carolyn Howard-Johnson’s ezine – send an email to hojonews@aol.com with the subject line: Subscribe Ref. by HowToDoItFrugally.com

4. Book marketer Dana Lynn Smith’s ebook “Top Book Marketing Tips” and her monthly ezine – http://bookmarketingmaven.typepad.com/

5. Book marketer Penny Sansevieri’s ezine – http://www.amarketingexpert.com

6. Book marketer John Kremer’s ezine – http://www.bookmarket.com/

And I have several book marketing articles at http://budurl.com/bookmarketarticles

Q: Is it important that visitors to my book website know immediately whether my book is fiction or nonfiction?

Yes, it is important. People want to know immediately what genre a novel is or whether the book is nonfiction.

For example, I read the promo copy on a website about a book dealing with a woman suffering from PTSD. I had no idea whether the book was a novel or nonfiction. And especially because I am involved in a military-related PTSD project (www.facebook.com/PTSDWalk) I wanted to know exactly what the book is.

Do not frustrate your website visitors by making them hunt for the information they want. Give them the most important information front and center, including how to buy the book.

© 2010 Miller Mosaic, LLC


Phyllis Zimbler Miller is the author of the novel www.mrslieutenant.com and the co-founder of the social media marketing company Miller Mosaic Power Marketing. Get her FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3” at www.millermosaicpowerof3.com

9 comments :

  1. I wanted to add that my social media marketing company has just launched a monthly membership program to help people with social media marketing, WordPress blogs and email marketing.

    You can read this blog post about the program -- http://budurl.com/mmmonmem

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  2. I look forward to your column every month, Phyllis. Thanks for the link to the social media site. I'm not published as yet, but I'm starting to learn what will be needed so I'm ahead of the game when the time comes.

    Thanks for sharing your knowledge so readily.

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  3. Thanks for the helpful links and advice, Phyllis. Your point about filtering out the resources that don't meet our needs and focusing on those that do is well put. All too often we face a barrage of information and feel overwhelmed at the idea of applying everything.

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  4. Excellent article, Phyllis. I hate searching for information too, so it's good you brought that up.

    Cheryl

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  5. Erin, Carol and Cheryl --

    Thanks for leaving these nice comments -- I really appreciate them.

    Are there any specific questions that you would like an answer to?

    Phyllis Zimbler Miller
    http://twitter.com/ZimblerMiller

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  6. Hi Phyllis. Thanks for all the great articles. You have really helped me understand what I need to do. I was wondering if I have to ask my publisher for permission before I go ahead and do anything on my own?

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  7. Thanks for the great suggestions!

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  8. This helps! Thanks, Phyllis.

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  9. Thank you for stopping by and leaving a comment, Colette and Devon. Manya, I'm not sure about your question, so I'll let Phyllis answer that. Thanks for commenting.

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