Thursday, August 5, 2010

Ask PZM - August 2010

Q: What are some basic social media tips?

1. Use the same headshot photo of yourself across every social media platform on which you participate. And also use this photo for a gravatar ( for leaving comments on blog posts.

2. Follow the same rules of good manners for social media participation that you would offline. For example, if someone retweets you on Twitter, tweet a thanks (and consider including the link from the original tweet in the thank-you tweet).

3. Employ common sense when deciding what should be a private online message and what should be a public message. On Twitter, for example, you probably would use a DM (direct message) to send your personal phone number to one person.

4. Share new information continuously in your status updates. You want people to engage with you and not unfollow or unfriend you because you always share the same information. (Repeatedly sending out the same message can be considered spamming.)

5. Be careful to distinguish between sharing personal information such as your favorite music, which helps establish bonds with others, and private information, which should not be shared on the Internet. This is particularly important to try to prevent identity theft. For example, on Facebook share your birth month and date but not your birth year (see Facebook privacy controls).

Note: These are the Miller Mosaic Power Marketing tips found in the new tips booklet HOW TO USE SOCIAL MEDIA TO INCREASE YOUR BUSINESS. The booklet includes tips from 13 other businesses – and many of these tips would be good for book promotion.

You can download a free pdf of the tips booklet at the Miller Mosaic Facebook page at (Inner Circle tab). While you’re there, do join the page by clicking on the “like” button. (And we also have a Facebook book marketing page at

Q: Should I take the time to do reviews of other people’s books on Amazon?

Absolutely! You’re a book author – and people on Amazon who are looking at other authors’ books are presumably book buyers. And the best books to review are probably ones similar to yours.

The more reviews you write the more you will be getting your name in front of book buyers. And even if your book isn’t yet published, you want book buyers to know about you.

Anyone who has ever bought anything on Amazon (and thus has an Amazon account) can post a review. The review itself doesn’t have to be very long (I personally think less is more) although it should provide helpful information rather than only saying something such as “great book.”

To see examples of the “identification” of people who posts reviews on Amazon, use this link – – and scroll through the reviews to see how reviewers can promote themselves by writing reviews.

In addition, if you want to learn more about how posting reviews on Amazon can help promote your book or business, check out the information about Cathy Goodwin’s Amazon promotion package at – scroll down until you see From Cathy Goodwin, Ph.D.: Boost Business with Online Book Reviews (this is an affiliate link).

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic Power Marketing. She has just self-published through CreateSpace (owned by Amazon) the book FOUR COMEDY SCREENPLAYS, and she wrote the fourth screenplay in the book, DR. SOAPY, with Queen Latifah in mind. Read about this book at


  1. Sounds like a very interesting booklet to check out. Thanks for sharing the information about this.

  2. You're welcome, Susanne. Hope your writings going well.

  3. Lots of helpful information. Thanks so much! Not giving out private information seems pretty basic, but people still do it all the time. This is a good reminder.

  4. Great tips and advice, thanks a bunch!
    Have a good weekend,

  5. Thanks, Laura. I have such respect for Phyllis' commonsense approach to marketing. It's been a big help to me.

    Hi Karen. Hope your weekend is fun and restful.

  6. Love these tips! Thank you for sharing them!

  7. Hi Carol. Thanks for stopping by. Have a great weekend.

  8. Hmmm.... I think my avatar is not a very good head shot as you will see after I hit the publish comment button.

  9. But you're having fun, and that's important too, eh? Hi Dave.

  10. Great tips for using social media. It's so important not to reveal too much on these networks.

    Thanks for the reminder also, I have to get a professional head shot.

  11. Thanks for stopping by, Karen. I have to get a professional head shot too. Dang. I hate having my pic taken. But Phyllis is right. I know I appreciate seeing the same head shot. It's helped me to recognize familiar faces.


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