One of the first online activities to consider is writing guest posts. And you don’t have to spend hours scouring the web to find blogs that might be interested in your guests posts.
My personal favorite source for guest post opportunities is BloggerLinkUp.com – you sign up for free and get email notifications of people who want guest posts on specific topics. And, on the flip side, you can post requests if you are looking for guest bloggers for your own blog.
Another online opportunity is creating content at Hubpages.com as well as creating content at Squidoo.com
Read the specific requirements carefully as to whether your material has to be original for that site or whether you can use your own previously published material.
Q: I know you have written how important it is to start a book marketing campaign way before a book is published, but I was so busy writing my book that I didn’t have time to start my campaign. What should I do now that my book is about to come out?
First, I want to make it clear that I don’t necessarily believe you should start your book marketing campaign before your book is published. What I do believe is that you should start actively participating on social media sites such as Twitter, Facebook and LinkedIn way before your book is published.
If you happened to already be participating on these sites, you want to review all your profiles, links, etc. to ensure that you now have information and links that support the promotion of your book.
If you are not already participating on these sites, you should immediately do so. But don’t overwhelm yourself with trying to do everything at once. Start on one site and then add the other sites.
Here is a free report that can help you set up an effective Twitter profile – http://www.millermosaicpowerof3.com
Q: What should I do about a negative book review?
There is usually not much you can do about a negative book review – and complaining about it just brings more negative attention.
But if, for example, a reviewer gets an important historical fact wrong, you might want to correct this. It’s probably not a good idea to say: “You got that historical fact wrong.”
A better way would probably be to say: “Thank you for reviewing my book, and I just wanted to mention that the correct day for the [reference] is actually 1697 and not 1497."
After all, there is no need to make an enemy. If you handle these types of situations with grace, you may be pleasantly surprised when this same reviewer gives your next book a good review.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic Power Marketing. The company is committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media marketing. Check out the company program Quick Start Social Media Track at www.millermosaicllc.com/social-media-track