Q: Why should I spend time online promoting my book if no one is buying my book?
This is a great question because it gets right to the heart of “why be a book author.”
Is your primary reason for writing your book to:
1. Make money?
2. Enjoy writing for the art of writing?
3. Share a specific story with the world?
First, if your primary reason for writing a book is to make money, that’s probably not going to happen for a majority of book authors. Especially now, when people can self-publish as much as they want, the market is flooded with new books.
And, truthfully, how many books do you buy a year? (If you aren’t buying, how can you expect others to buy your book?)
Second, if your primary reason is because you enjoy writing, then do spread a little of that joy of writing across the major social media sites as book promotion. While you may not sell very many copies of your book, you never know what interesting contacts you’ll make because of the subject of your book.
Third, if your primary reason is to share a specific story with the world, then share that story as widely as you can, regardless of whether people actually buy your book.
This is the reason I wrote my novel MRS. LIEUTENANT– to preserve and share a very specific slice of women’s social history at the beginning of the women’s liberation movement. And because this is my objective, I make the novel’s entire manuscript available for free at BookBuzzr.com (see http://www.freado.com/read/680/mrs-lieutenant )
And, yes, I do a lot of online book promotion although I do not know how many people actually read my novel for free.
Still, when you think about whether taking time to promote your book is worthwhile, consider this:
You spent a great deal of time writing the book. Do you really want to abandon your work now? Or do you want to promote it so that you at least have a chance of more people buying your book?
Q: Is there a way to get a customized URL for my Facebook and LinkedIn profiles rather than having those long, awkward URLs?
Yes, having a customized social media profile URL instead of a long, awkward URL can reflect positively on your image as a book author.
Facebook: Sign into your account. Then go to www.facebook.com/username and get your customized URL for your Facebook personal profile.
(Note that this profile must be in your own name and NOT your book title or you are in violation of Facebook terms. See my blog post http://budurl.com/readFBterms )
Also, if for your book you have a Facebook Page – formerly called a Fan Page – Facebook currently requires that you have at least 25 people who have “liked” this page before you can go to www.facebook.com/username and get a customized URL for it. But when you have at least 25 people, also get a customized URL for this page.
LinkedIn: Sign into your account. Then click on PROFILE (in navigation bar) and click on EDIT PROFILE.
On the right-hand side of the next screen click on CHANGE PUBLIC PROFILE SETTINGS.
Then you’ll see at the top of the next screen YOUR PUBLIC PROFILE URL and click on EDIT.
© 2010 Miller Mosaic, LLC
@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic Power Marketing. She blogs on social media marketing and website topics at www.millermosaicllc.com/blog and is the author of the novel MRS. LIEUTENANT and the co-author of the Jewish holiday book SEASONS FOR CELEBRFATION and of FOUR COMEDY SCREENPLAYS.