Tuesday, June 5, 2012

ASK PZM - June 2012 Landing Pages

Q: Should I be worried about Facebook's future and removing my work from their pages?

 
While I do not have a crystal ball, I do not think you have to worry anytime in the near future about Facebook going away. The fluctuations in the company’s stock market price have very little if anything to do with the popularity of the site FOR USERS.

But, and this is very important, your author promotion activities should NOT ONLY BE on any site that you do not own. This is why it is so very important for authors to have their own self-hosted websites.

For example, I blog on my own author website and then put the blog post links on my author Facebook Page. But if that Facebook Page were to disappear overnight, I would still have all the important material on my own self-hosted website. 


Q: How do I incorporate a book award into my marketing plan? 

I recommend you put it prominently on your author website and refer to it whenever appropriate.

For example, update your Author Central bio on Amazon to include the award to that book. Also add it to the description of the book wherever you can, including the various book sites on which the book is listed.

You won the award; you are entitled to be proud of it!  



Q: How do I integrate social media with my landing pages?


First, let’s look at the definition of landing pages from Wikipedia:
In online marketing a landing page, sometimes known as a "lead capture page" …, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads.
Second, let’s discuss why you would want landing pages: Suppose you have a website that sells your books. Now your new book X is just published. You could consider setting up a landing page (it would have its own URL) to send people to in order to only buy your new book X.


The landing page has no other options (no other navigation tabs) except either buying the book or not buying the book.  Or perhaps the only option is signing up to get a free chapter of the book or not signing up.

In other words, the landing page has no distractions and only one purpose.

Putting aside the technical issue of creating and hosting a landing page, if you had one you could easily share the link to that landing page on any social media sites on which you participate.

For example, you might post on your author Facebook Page “Get the first chapter of this book for free now” and give the link to the landing page.  If people click through on that link, they have only one option – to get the free first chapter by signing up via an optin list.

Whether you use landing pages is a marketing decision that should be considered as part of your overall online marketing strategy.

New opportunity tip:  If you want to know about the new opportunity for CreateSpace authors to sell their books on the European Amazon sites, you can read this blogpost now.



Phyllis Zimbler Miller is the co-founder of Miller Mosaic LLC and the author of fiction and nonfiction books and ebooks, including the HOW TO SUCCEED series for teens and young adults.  

She has currently enrolled the second book in the series, HOW TO SUCCEED IN COLLEGE AND PREP FOR BEYOND COLLEGE, in Amazon’s Kindle Select option.     

31 comments :

  1. Good info, thanks. I can see why a landing page makes sense for a writer. As a reader, though, a dedicated landing page annoys me. I like the option of exploring info... moving to other pages within the site... and then returning to make a purchase if and when I'm ready.

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    1. Carol, I've actually been to sites where there was no place to buy their book. I've also been to blogs where I could not discern who the author was. I'm still shaking my head over those.

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    2. That's pretty bad, alright! I sometimes wonder why people publish books if they don't care about getting them into reader's hands. Boggles my mind.

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  2. Always useful info from Phyllis. I am patting myself on the back for at least knowing what a landing page is. However I never thought of it as a singular purpose. What is the difference between the home page and landing page? That singular purpose? Thanks.

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    1. That's what it's all about, Janet, helping authors like yourself. Happy Summer Blog Hop!

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  3. I'm an idiot when it comes to marketing. I rely on others to help guide me. I am glad though that I have several different media outlets to promote my work. The problem now is learning how to properly use them.

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    1. The thing is, Nancy, many of the best selling authors don't know any of this stuff either. But like you, they're talented writers. Guess that's a good place to begin.

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  4. Thank you, Very useful information. As well as a single page for a book website, I noted you mentioned making use of Amazon Central. I must do both of these. Thanks again.

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    1. Glad it was helpful, Wendy. Thanks for stopping by.

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  5. Great information, as always.

    Like you, Joylene, I am mystified by authors who have websites that include no mention of their books. My books are on the home page since that's my whole purpose for having a website. Otherwise, I'd make do with a blog.

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    1. And then there's Joe Konrath who says blogging doesn't sell books. I'm not convinced. I think blogging creates a presence that in turn introduces you to new readers. At least that's how I see it. Thanks, Pat.

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  6. Have I ever mentioned how much I love these posts? :)

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  7. Great information Joylene. I found it very helpful. Thanks for sharing.

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    1. I'm so glad, Rosalie. Thanks for stopping by.

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  8. Hi Joylene! Great post. Lots of good information.

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  9. Great tips, as always! Thank you!

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  10. Never heard of the landing page . . .thanks for the wonderful tips:)

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    1. You're welcome, Jamie. Thanks for stopping by.

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  11. Hi Joylene and hi Phyllis,
    My goodness, Phyllis, as per usual, provides lots of useful, practical information for marketing strategies for those who will find this of great benefit.
    Now, I openly admit that a lot of the jargon is lost on me. And 'Farcebook'? Not going away any time soon. What a relief because my 'fascinating' profile updates are a must read.
    Take care and happy writing to you both.
    Gary

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    1. Gary, I agree with everything you just wrote. Keep on fascinating us, good buddy!

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  12. Phyllis and Joylene, thanks so much for sharing this info. You both educate and inspire me. :) Have a wonderful weekend!

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  13. Thanks for the great post!

    Joylene, I hope you're doing well! Sorry to have been away for so long. I'm in the throws of my first novel, and I can't seem to pull myself away! :)

    How are you?

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    1. I'm well, Lauren. Life's been a bit hectic lately. I have been meaning to air a new post, but it's so easy to do it "later". Hope you're well. Thanks for visiting.

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  14. I'm a marketing idiot. This was such an eye-opener. I didn't even know what a landing page was! Thanks for this info. :)

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