Wednesday, March 4, 2015

IWSG - Ask PZM March 2015 (repost)



It's that the first Wednesday of the month, which also means it's Insecure Writer's Support Group Wednesday. Thanks to our noble Ninja Captain Alex J Cavanaugh, it's time to share our fears and insecurities, or add support and assistance. Doesn't matter which.


If you'd like to join Insecure Writer's Support Group, click hereBe sure to link to this page and display the badge in your post.

Our hashtag is #IWSG

The awesome co-hosts for today are: 

Chemist Ken,
Suzanne Sapseed, 
Shannon Lawrence!


Please stop by and thank them for their time. 

Before we get to Ask PZM, just a reminder that The Insecure Writer's Support Group Guide to Publishing and Beyond is now available for free downloading. You can check out the sites here.




The following post is an updated post originally aired June 2010.  Hope you enjoy the updated version ...


Q: Where can I learn more about online marketing to promote my book?

One of the most wonderful things about Internet marketing is that “best practices” for marketers is to give away valuable free information to help you know, like and trust them before you spend any money.

When I first began learning how to use Internet marketing to promote my novel “Mrs. Lieutenant” I signed up for many free reports, free teleseminars, and free ezines (electronic newsletters). I found links to this free information on Twitter and other places.

Gradually I winnowed out who I followed and whose products I actually bought. Yet I continue to this day to read as many blog posts, reports, white papers, etc. as I can because Internet marketing is always changing.

Here are some links to valuable free information:

1. Publicity Hound” Joan Stewart’s weekly ezine – sign up at www.publicityhound.com

2. Book author/marketer Carolyn Howard-Johnson’s ezine – send an email to hojonews@aol.com with the subject line: Subscribe Ref. by HowToDoItFrugally.com

3. Book marketer Dana Lynn Smith’s ebook “Top Book Marketing Tips” and her monthly ezine – http://bookmarketingmaven.typepad.com/

4. Book marketer Penny Sansevieri’s ezine – http://www.amarketingexpert.com

5. Book marketer John Kremer’s ezine – http://www.bookmarket.com/



Q: Is it important that visitors to my book website know immediately whether my book is fiction or nonfiction?

Yes, it is important. People want to know immediately what genre a novel is or whether the book is nonfiction.

For example, I read the promo copy on a website about a book dealing with a woman suffering from PTSD. I had no idea whether the book was a novel or nonfiction. And especially because I am involved in PTSD projects (including www.SolomonsJustice.com) I wanted to know exactly what the book is.

Do not frustrate your website visitors by making them hunt for the information they want. Give them the most important information front and center, including how to buy the book.




Phyllis Zimbler Miller is a digital marketer as well as a fiction and nonfiction author.  Her ebook TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON is at http://www.amazon.com/Tips-Publish-Market-Your-Amazon-ebook/dp/B009RBJW3E

65 comments :

  1. Marketing is so hard for me. There's so much information out there it's confusing sometimes. Thanks for the links and advice.

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    1. We're in this together, Beverly. Thanks for visiting.

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  2. Great post and great timing. I'm bookmarking this page and will check out all the links this afternoon when I have some free time.

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    1. Glad to hear that, Stephen. Best of luck.

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  3. Ooh! Love the links! I'm already bookmarking them. Thanks.

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  4. Right now, I can use all the marketing tips I can get - thanks for the links.
    Hopefully no one thinks my science fiction books are non-fiction. I really haven't visited another galaxy.

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  5. Smashwords offers a free book on Marketing. It's what I used as a starting point.

    http://www.amazon.com/Smashwords-Book-Marketing-Guide-Market-ebook/dp/B004XR57PE

    Also check out my writing tips page, there are a few articles on marketing

    http://www.chrisvotey.com/writing/writing-tips/

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  6. Invaluable information that we all need to remember from time to time. Thanks for sharing!

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  7. Seems there always something new to be learned about marketing. I use two of those free sources. Helpful information.

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  8. Phyllis always has good info to share and it's great to get this updated version. Filing away for future reference. :)

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  9. Great post - exactly what I'm looking for this month as I'm currently trying to promote my own book! Thanks for the links!

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  10. Those are great links. Writers need to know the best promo practices and where to get help.

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    1. I know. That's why I'm so grateful to Phyllis for keeping me up to date.

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    2. She's a repository of ideas and strategies, all right. Keep her.

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  11. These are fabulous links! I just subscribed to Dana Lynne Smith's newsletter. I have to bookmark your page here and give all the other links a look-see too. Thank you very very much for this!! Marketing kicks my butt.

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    1. Glad this was helpful, Lexa. Great to hear that.

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  12. Marketing is not my thing, so this is a big help. I appreciate the links and insight. Thanks to you both for helping and encouraging me! :)

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  13. Thank you, I need all the help I can get!!!

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  14. Brilliant! Marketing is the biggest pain in the heinie. I'm always looking for tips and help in that dept. so thank you!!
    http://www.yvettecarol.wordpress.com

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  15. I've subscribed to most of those newsletters for years. A lot of good information.

    A book should have the synopsis, ISBN and price, and the genre listed at the very least.

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  16. Thank you for the mention! I appreciate it!

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  17. Helpful links! One can never know too much about marketing.

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  18. Appreciate the updated version. Thanks so much for sharing. I like PZM's ability to put things so precisely! I agree with Lynda, one can never know too much about marketing...

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  19. Thanks for all the info, Joylene!

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    1. You're welcome, Kim. Thanks for stopping by.

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  20. Fantastic resources and tips, thank you! Good point on making people not hunt for the information. Not only readers, but people looking for speakers, bloggers, etc.

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  21. I'm visiting from IWSG. Can't wait to check out these links. They sound like just what the doctor ordered. Thanks!!

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  22. Thanks for the info . . .I've bookmarked this post to look at later :-)

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  23. Thanks so much for listing my book marketing website as a resource in this article! I've also got a free report for authors at http://www.CreateYourBookMarketingPlan.com

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  24. Thanks for sharing all these excellent tips and links.

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  25. Phyllis is a wealth of info!
    She always has great advice and keeps up with the constantly changing market.

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    1. I know! Phyllis is incredible~! Thanks, Michelle.

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  26. Replies
    1. You're welcome, Suzanne. Thanks for visiting.

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  27. Awesome tips and links. Thanks for sharing.

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  28. Replies
    1. You're welcome, RBH. Phyllis is my golden egg.

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  29. Hi Joylene and Phyllis ... there's always great ideas here and Phyllis knows her way around .. cheers Hilary

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  30. Wishing you much relaxation today, Joylene.

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  31. Thanks for the wonderful info!!! We can always use marketing help :-)

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